The main goal of a search engine, like Google, Yahoo or Bing, is to display the correct information that best matches the searcher’s query.
Our role as SEO consultants is to make sure your website appears in the top search results when people search for keywords that are relevant to your product or service – to ultimately bring your business new highly qualified leads and sales.
What is SEO?
Search Engine Optimisation (SEO), is the practice of improving your website’s visibility in search engine results with better page rankings. Higher rankings mean more clicks, leads and more customers through your door.
The way search engine algorithms provide results to searchers is getting more and more sophisticated, continually experimented with, they are said to be updated hundreds of times a year. While keywords remain important, other factors are taken into consideration too: prior searches, where from, and on what type of device they may be using.
In today’s mobile age of instant information & digital media, your website needs to constantly adapt to these algorithms and search changes so your business stands tall above its competitors and the traffic and enquiries continue to come in.
So, what does SEO involve?
At its foundation, SEO comprises of incremental & continual improvements to your website. It often comes down to compounding 1% of improvements in your site. Website changes and the focus of your SEO campaign depends on what your business goals are, and the condition of your site.
Spinifex Media SEO consultants are proactive and show initiative with the ability to respond to little but important changes in the market. By continually monitoring and adapting what we are doing, to bring you the traffic and leads your business deserves.
A typical SEO project may involve, depending on your needs, goals & budget.
We start here to learn as much about your business as possible, asking questions such as:
- What are your business’s strengths, and weaknesses?
- What are your goals – both short and long-term?
- What KPIs do we need to measure?
- Who are your customers, who are your competitors?
- What are the search terms & key phrases used by your customers?
This information is used to create & shape your unique website SEO strategy.
Technical Site Auditing & Remediation
Once we have a good idea of where you want to be, Spinifex Media will conduct a technical site audit. This is a thorough review of your website, from top to bottom, inside and out. Making sure it is technically sound, and it is sitting on a solid foundation to ensure speed and that search engines can crawl and index it properly and efficiently.
Our technical audits reveal a lot about your website. It gives us a baseline measure – what shape it is in and how the search engines see your website, what needs fixing, and what could be impacting your site.
Once the review is complete, we’ll implement the necessary fixes to help your site meet the search engine’s favoured criteria.
While some argue only to focus on your own business, not your competitors’, knowing their standing is vital business intelligence to leverage in your SEO campaign.
Once we’ve identified your competitors through discovery, we’ll review their web presence, look at where they get their traffic from, and what search terms they are targeting.
Thanks again to Spinifex Media for your ongoing SEO analysis & advice. Without you guys in our corner, our business wouldn’t have received amazing growth over the last 3 years. I highly recommend Dan and his team.
Jody Thomson – Soul Surf Travel
On Page Optimisation
Of course, the right information still needs to be on your site so potential customers or clients can find it! Using what we’ve learned about your business, your site and its competitors, this far, we’ll make the necessary adjustments.
Are you targeting the right keywords & search terms? Do your meta descriptions encourage searchers to click through? Do you have a call to action to each page?
Content Strategy & Creation
With a technically efficient site, we now need to give people a reason to find you and interact with your business. At its plainest, people searching for something are usually looking for an answer to a question.
We’ll assess your existing content to find the most popular and the pages that have the most interaction. We will look at adding to or creating new content to further capitalise and build on it.
Stepping outside your website, we will also look at trends in your industry and find topical issues to create new content about your business and industry, and in what format, to best answer the questions people are asking.
This new content is designed to generate organic traffic to engage readers, generate leads and promote your brand & services.
Content creation is only part of an SEO strategy, the content must also be promoted – the days of “build it and they will come” are no more!
We’ll look at how to get your new content seen by those that may be interested.
Report, Review, Renew
As an SEO consulting client, together we will go through your monthly performance report, that includes a review of your site’s analytical data and a summary of what work we have completed. We’ll discuss with you what’s working in your overall strategy and how your KPI’s are tracking.
The feedback and plan of action from this meeting is then used to review & renew the process once more from the top, ensuring the best outcome towards your SEO goals.
Ready to get started?
Your business’ survival relies on potential customers knowing about you. Getting found via search engines is one of the best digital marketing strategies at your disposal.
If you’re ready to get started on your SEO project, or you’d like to know more about how your business can get more out of its website, call us on 1300 755 509 or fill out the form below and we’ll be in touch right away.